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CME is sponsoring Stuff The Backpack for the third year! NBC4 is going 100% virtual in response to the coronavirus pandemic. The virtual back to school drive allows for a safe donation experience, with a larger focus on secure online donations to help local students succeed. This announcement comes after months of working with teachers, districts and staff on the best way to support local students and move forward in the era of COVID-19. On Thursday, July 30 viewers can make a matched donation during NBC4’s all-day telethon.

WHAT: STUFF THE BACKPACK CALL4

WHEN: JULY 30, 6AM-7:30PM

WHERE: NBC4 & NBC4i.com

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